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A simple form of startup business support is what is classified as "pop-up" spaces. These spaces are normally experimental or temporary setups that can be used as part of a revitalization effort, specially because of their low-cost:
A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity.
Many educational institutions provide specialized training in business techniques and crafts, often with goverment funding, but some urban spaces provide community based training in a more supportive environment. For example, the The Santa Fe Teen Arts Center, provides job skills training in the the performing, media and visual arts in a youth entertainment context.
At Crosstown Concourse, for example, synergy was part of the planning objectives, anchored in arts, education and healthcare which were viewed as existing strengths of the region. Quoting Dr. Richardson, one of the planners: "The planning teamís goal was to go beyond mixed use ó to put people and partners not just near each other, but in connection with each other. Organizations have actually taken the initiative to figure out how to be better together and not just co-locate, whether it be programs or space or actually sharing employees." To facilitate these conversations, Crosstown created a "Better Together" department that helps current and potential tenants see the possibilities of collaboration.
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